![]() “Most people have backed down from corporate businesses, so no case has set precedent as of yet. “We’re not millionaires, we’re cannabis breeders and cultivators,” GG Strains’ Johnson told The Cannabist. moves to protect a brand built over more than two decades, the entrepreneurs behind GG Strains said a loss wouldn’t just be detrimental to their company, it would also set an awful precedent for intellectual property in the cannabis industry. over its licensing and marketing of products under “confusingly similar” names, including the well-known strain Gorilla Glue #4, pictured above.Īs Gorilla Glue Co. Nevada-based cannabis business GG Strains has been sued by Ohio-based Gorilla Glue Co. By licensing and marketing products under “confusingly similar” names, GG Strains is ultimately trading on the reputation and goodwill that the family-run, Sharonville, Ohio-based company built over 23 years of business, according to the March 24 complaint.Īlthough not the first litigation of its kind in the cannabis industry, the case represents another coming-of-age moment for the maturing legal industry: The fun-loving, guerrilla marketing of marijuana’s underground heyday is now being viewed in the same light as that of traditional industry. The Gorilla Glue Company - maker of adhesive products such as Gorilla Glue, Gorilla Epoxy and Gorilla Tape - is suing GG Strains LLC, the company founded by Peabody and business partner Ross Johnson, alleging trademark infringement, dilution, unfair competition and cybersquatting. UPDATE: Settlement reached in Gorilla Glue strain trademark lawsuitīut the branding inspired by what has been called an innocent story of inception has landed the fabled breeders of the highly decorated, extremely potent and wildly popular Gorilla Glue #4 in an even stickier legal situation. The hybrid marijuana strain was thus christened: Gorilla Glue #4. When Whales, whose real name is Jackie Don Peabody, answered the call, the resin secreted by the flower caused his hands to stick to the phone like glue. This origin story is the stuff of legend in the cannabis world.īack in 2012, A Nevada medical marijuana cultivator working under the under the uniquely spelled pseudonym “Joesy Whales” was trimming a new plant born from a happenstance encounter between established strains Chem’s Sister, Sour Dubb and Chocolate Diesel. ![]()
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